Wizkid, Mr Eazi, Olamide: Individual Independent Concerts Is The New Craze Of Nigerian Music Industry

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It’s the end of 2016, with just over a month left before we whip out our diaries and begin our ‘New Year’ resolution ritual. Yep.2016is almost at its end, and activities are in place for artistes tocashout via performances.
Where previous years have been dominated by the traditional mega concerts which feature a long list of performers and one major star, this year is different. The focus of this year’s growth of stars have been on their person, and they are wielding it as a tool to generate personal, independent income. Independent, artiste-driven concerts is the new thing.

2016 is the year where artistes have grown bolder, and have chosen to maximize their celebrity and fan base to create personal concerts.Phyno’ssuccesfull concert has left many with the inspiration to do more. The rapper whose concert is in its second year and took place on Sunday, November 27,2016at theNnamdi Azikiwestadium was by every standard asuccess. Over 25 thousand people were present, screaming to his every word, and enjoying his performance.

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That showed thepowerand influence thatPhynocommands from his home base, and many artistes who hitherto have felt a bit scared are looking at these concerts. They might not fill stadiums, or command the attention thatPhynoreceived. But they will be giving their fans a personal performance of their music, and taking independent data from attendees.

This data can then be used to generate a personal marketing plan, and also give them a rough estimate of how much they have in the bag in terms of fan base, and inspire them to work harder.

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Phyno’s Western counterpart,Olamideis aiming for a third personal concert with his annual “OlamideLive In Concert 3 (OLIC3). The rapper enjoys one of the strongest followings in the country, and a publicized personal concert is just a no-brainer for an artiste of his clout. This year promises to be an extension of that and fans are already looking forward to it.

Wizkidis giving fans an overload this year. Thesingerwho has consistently pushed the glass ceiling this year, and chased the promotion ofNigerianmusicin different markets is returning home with two concerts. Wizkd has announced the venues for his homecomingLagosconcert to be at The Eko Convention Centre and The New Afrika Shrine.

He will be closely followed byReekado Banks, who is appreciating his fans inLagoswith a “Thank You” concert scheduled to hold at the New Afrika Shrine inLagos. There is also a concert by his Starboy affiliate,Mr Eazi, to mark his incrediblerisein the industry and put moremoneyin his pockets. Eazi is a very credible winner of the year2016inNigerianmusic. Other artistes who all have concerts planned includeSolidstar(Festac),Yung6ix(Warri) and many more.

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There’s a lot to gain from this. Themusicindustry is a breathing, dynamic behemoth, which runs through the entire country, and affects the lives of many individuals in various ways. Bringing in personalized concerts to make themusiccome alive is a development that benefits all parties involved.

As the year draws to its end, and the diaries are dusted again for another ritual that involves 2017 pledges and plans, it doesn’t have to out with a whimper. There are enough concerts for you to celebrate the holiday with.

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